Moooi’s new rugs bring photo-realism to floors.
It often seems as if interior decoration, in its embrace of hand-crafted this and limited-edition that, is deliberately resistant to technological advances. This isn’t true of the Dutch design house Moooi, which has developed high-resolution printing techniques and harnessed the talents of a clutch of leading designers to create an exceptionally vivid new range of carpets.
The photo-realistic designs are created using a Chromojet printer that works deep within the pile to generate high-definition images. The customisable range of rugs (and wall-to-wall carpets for large spaces), also offers the option of creating your own unique designs.