With its laidback, Californian vibe mixed with hippie chic, Arielle Mermin’s brand of fashion and homeware has become a go-to for the modern bohemian
Meet clothing and homeware designer Arielle Mermin
Arielle Mermin: “I’m originally from Northern California and, prior to settling in New Zealand, I worked in art and wardrobe departments for both film and television in Los Angeles.”
“Roughly four years ago, while assisting a bridal designer in Mt Maunganui, I was invited to debut my label at New Zealand Fashion Week. I had no idea how quickly – and well – the brand would be received. In its first season, I had over 10 stockists throughout New Zealand and Australia (it’s now more than 30). To say the least, I was running before I was walking!”
“I have always loved textiles as both my parents were avid travellers and collectors of world art and crafts. We also grew up thrift-shopping in California, where my appreciation of vintage fashion grew and evolved.”
“For me, fashion design has so many components that invigorate me as an artist. I can depict an entire story through a range, using colour, silhouettes and fabrics.”
“From research to conceiving the moodboard, to developing prints and silhouettes, it’s such an exciting process, and to see it all come together is hugely rewarding.”
Words by: Tina Stephen. Photography by: Katie O’Neil.