Daily Bread’s Ponsonby store proves its worth in a temporary space. Take a peek inside and see why it’s a must-visit (not just for the delicious pastries)
There’s often a long queue at Daily Bread in Ponsonby. It’s not like the locals have never seen a croissant, or that customers know that the set-up is temporary (this probably wouldn’t help the queue situation if they did). But the baked goods are very, very good and the space is enticing.
Alt Group designed the interiors at Greenhouse, where Daily Bread’s newest outpost resides, as well as the tables, leaners and benches, which were made by Saint Leo Studio. There’s work by other local designers, including pendants by Monmouth and lounge chairs and coffee tables by Simon James.
As well as housing a bakery, Greenhouse intends to hint at what’s to come in 2021. This lovely bakery will be superseded by an apartment building by Ockham, which will have an actual greenhouse as its top storey. Retail will take up the ground level, and Daily Bread intends to return.
“We’ve changed the conversation to create more of a destination – hence a pop-up bakery, rather than a naff sales suite,” says Luke Scott of Alt Group. “People can go there if they are interested in an apartment or a coffee.”
Despite their hiatus during the construction period, there will be plenty of Daily Bread to go around. Since opening theire first bakery in nearby Pt Chevalier, satellite stores have been in the pipeline, starting with Parnell. “We want to be able to sell organic bread to everyday people,” says co-founder Tom Hishon of their impending outlets in Takapuna and St Patrick’s Square in the CBD, “and not have a business model that’s reliant on wholesale.”
17 Williamson Ave, Ponsonby, Auckland
Photography by: Sam Hartnett.