Design News

Inside Lonely’s new Wellington store

Article by Home Magazine

New Zealand fashion label Lonely has opened a Wellington flagship store to showcase its range of lingerie, swimwear and clothing

Lonely, Wellington, design

Photography by: Simon Wilson


Interior designer Rufus Knight calls the store “a dialogue between soft and hard surfaces”. Polished concrete floors, sandblasted marble walls and aged brass racks are complemented by handwoven jute rugs from Nodi Rugs and linen curtains in fabric by Dominique Kieffer in the changing rooms. Knight also designed Lonely’s Auckland store, but in Wellington he says he’s gone for an even more tactile feel backed up by colours of warm grey, earthy green and the luxury of a deep purple sofa by Living Divani.

Lonely, Wellington, design

Photography by Simon Wilson.


104 Victoria Street, Wellington
04 499 1566

Photography by: Simon Wilson

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