Flowers, interior design and fashion combine in this retail space making its mark in one of Auckland’s poshest suburbs
Owner and creative director Kelly Karam has been creating bespoke, fashion-forward wedding and corporate florals for over a decade. Designing her own retail space, which opened in April, meant she could intertwine her love of fashion, interior design and art.
Get the look
Ladder, signage, marble, brass table on wheels (not shown) and flower troughs all made by Power Surge. Long natural brass bench made by DBJ Furniture. ‘Line’ pendant light and floor lamp by Douglas and Bec.
Blush Parnell
76 Gladstone Rd, Parnell, Auckland
(09) 368 1622
blush.co.nz
Photography by: Amanda Thomas Photography.
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“We wanted to make use of the high-stud ceiling, so I came up with the idea of having troughs to house the flowers,” Kelly says. “I’ve always loved library ladders so I’ve used them to access the floral up high.”
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Brass was introduced to give the space warmth and has been incorporated into the signage outside as well.
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The inside is clean and contemporary with a touch of green and gold.
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Blush is located in Parnell, Auckland.
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Wilson & Frenchy baby clothing is counted among the international brands Blush stocks.
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Owner and creative director Kelly Karam has been creating bespoke, fashion-forward wedding and corporate florals for over a decade.
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Blush stocks goodies from all over the world, including French soaps and candles.
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