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Italy’s finest, in Auckland

Article by Home Magazine
The 1,900 square-metre showroom is 25 percent bigger than Studio Italia's previous space. Photograph by Simon Wilson.

The 1,100 square-metre showroom is 25 percent bigger than Studio Italia’s previous space. Photograph by Simon Wilson.

 

There’s movement afoot in furniture retailing – being led in Auckland by Studio Italia, who have just relocated their stable of Italian furniture thoroughbreds to a vast new showroom in Grafton’s Nugent Street.

Flexform furniture in the Studio Italia showroom. Photograph by Simon Wilson.

Flexform furniture in the Studio Italia showroom. Photograph by Simon Wilson.

Another view of the Flexform area in the new Studio Italia showroom. Photograph by Simon Wilson.

Another view of the Flexform area in the new Studio Italia showroom. Photograph by Simon Wilson.

 

With 1,100 square metres of light, airy space (25 percent more than their old store) over two levels, key brands such as Flexform, Zanotta, Arflex and Poliform furniture and wardrobes are now showcased in their own custom-designed zones, along with two showstopping Varenna kitchens.

Two full-size Varenna kitchens have been installed in the new showroom. Photograph by Simon Wilson.

Two full-size Varenna kitchens have been installed in the new showroom. Photograph by Simon Wilson.

One of the Varenna kitchens, behind a chair by Cini Boeri.

One of the Varenna kitchens, behind a ‘Katrin’ chair by Carlo Colombo for Arflex. Photograph by Simon Wilson.

The showroom also features a range of Poliform wardrobes and furniture. Photograph by Simon Wilson.

The showroom also features a range of Poliform wardrobes and furniture. Photograph by Simon Wilson.

Poliform's furniture and wardrobe range has its own area in Studio Italia's new Auckland showroom. Photograph by Simon Wilson.

Poliform’s furniture and wardrobe range has its own area in Studio Italia’s new Auckland showroom. Photograph by Simon Wilson.

 

Architect Lawrence Sumich designed the showroom – including the fluid lines of a central steel-and-oak staircase – in collaboration with the Italian design studios who develop spaces for each of the firm’s brands. “Every year the core brands we represent enrich their collections with exciting new designs,” says Studio Italia director Valeria Carbonaro-Laws. “Now we can showcase more of their work, in an environment that makes it easy for people to visualise what it would be like having these items in their own homes.”

Architect Lawrence Sumich designed the showroom's interiors, including a curvaceous steel-and-oak staircase. Photograph by Simon Wilson.

Architect Lawrence Sumich designed the showroom’s interiors, including a curvaceous steel-and-oak staircase. Photograph by Simon Wilson.

The Arflex range in the Studio Italia showroom includes the 'Strips' sofa by Cini Boeri.

The Arflex range in the Studio Italia showroom includes the ‘Strips’ sofa by Cini Boeri. Photograph by Simon Wilson.

The Flexform area of the showroom features overhead timber panels designed in collaboration with Antonio Citterio's Italian design studio. Photograph by Simon Wilson.

The showroom features overhead timber panels designed in collaboration with Antonio Citterio’s Italian design studio. Photograph by Simon Wilson.

Furniture from Zanotta's range occupies the showroom's upper floor.

Furniture from Zanotta’s range occupies the showroom’s upper floor. Photograph by Simon Wilson.

Upstairs, the showroom features furniture from Zanotta, including this 'Kilt' sofa by Emaf Progetti. Photograph by Simon Wilson.

Upstairs, the showroom features furniture from Zanotta, including this ‘Kilt’ sofa by Emaf Progetti. Photograph by Simon Wilson.

 

The new Studio Italia showroom is located at 25 Nugent Street, Grafton, Auckland. For more information, call 09 523 2105 or visit studioitalia.co.nz

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